Travel
Barcelona, the top-3 ‘MICE’ tourism destination of the world
Corporative tourism —also known as ‘MICE’ tourism mobilized around 18,000 million euros in 2016 in Spain. According to the Spanish Convention Bureau, the number of events, conventions and meetings in Spain has increased by 16%, while the MICE sector worldwide will grow by more than 5% in the next years. The country ranks 13th worldwide in a market led by China and the US, but Barcelona and Madrid are in the Top 10 of the favorite European cities to organize congresses and events.
What is MICE tourism?
The acronym MICE stands for meetings, incentives, conferencing & exhibitions. It is a niche area of tourism that is focused around the planning and booking of groups for large events, conferences or seminar. A top class MICE event organised to showcase your products, build new client relationships, host a company event or to reward your employees for their hard work is an investment and usually it’s one to remember.
The players in the MICE field include corporate meeting planners, meetings and convention departments of hotels, conference centers or cruise ships, food and beverage managers, logistics firms, private tour operators and transfer companies, incentive houses, professional trade organizations, tourism boards, tourism trade associations, and travel-selling professionals. Destinations often market themselves as MICE locations and bid for events through their convention and visitor bureaus. They might be able to offer subsidies to attract large events because of the increased revenue the visitors provide through their economic impact on the host location.
Barcelona, the best city in Spain to celebrate events and conferences
The good position of Barcelona as a destination of congresses and meetings is increasingly more evident and, recently, the Catalan capital has been placed in third position in the prestigious world ranking drawn up by the ICCA (International Congress and Convention Association) to establish which are the most relevant cities and states in MICE tourism (Meetings, Incentives, Conferences and Exhibitions), and it is placed ahead of other very important destinations in the sector such as Vienna or London. The Catalan city was hot on the heels of the first two in the ranking —Berlin and Paris — and acts as a pole of attraction to boost the organisation of events all over Catalonia.
The offering to organize events and congresses in the city is wide thanks to the presence of companies such as Eventos Barcelona, an event management agency in Barcelona specializing in artistic and technical production of events for companies, meetings, incentive travels, conventions or gala dinners.
During 2017, Barcelona hosted 2,134 congresses and conventions —10.5% more than in 2016. More than 675,000 delegates participated in these events, and their economic impact in the city is estimated at 1,850€. Throughout 2017, Barcelona obtained the best results since it entered in the MICE tourism industry, increasing its benefits 21% more than the previous year, as reported by the Turisme de Barcelona consortium. The last six months were a little weaker due to the effects of the attack of August 17th and the independence mobilizations of October 1st, but thanks to the entrance of the summer season the city has returned againt to the highest level.
‘Bleisure’and gastronomy, the key to success in MICE tourism
‘Bleisure’ is the buzzword in corporate tourism. Its name mixes the B of business with the word pleasure —that is, combining business trips with pleasure tourism. Therefore, many events are organized in local destinations and non-conventional spaces. The salons and conventional spaces lose importance against of unusual spaces, which are also more profitable because visitors can enjoy a wider leisure offer (such as spas, cursos de coctelería, showcookings) and team building activities, combining both work and fun in an entertaining and relevant way.
Nowadays, congresses and events want to offer a more friendly, funnier face than the pompous and rigid meetings of yesteryear. The idea is to personalize the experience of a congress with the emotional connection of each assistant thanks to the flexible and dynamic spaces. This emotional connection is achieved by taking care of the details, which is valued above all in the younger generations. Interactive and collaborative activities, non-traditional speakers and sessions with a spirit of commitment rather than instructive are the booming formats.
Gastronomy is another distinguishing factor for MICE events’ success. The youngest attendants to these events –mostly workers under 40 appreciate that the culinary proposals of the events include healthy alternatives, fresh food, fruits and foods that provide energy, instead of unnecessary huge meals full of empty calories. Also, mixing the gastronomic experiences and technology is very helpful. Incorporating innovative cuisine techniques and exotic foods with creative, very ‘instagramable’ preparations, are all a synonym of success. Once again, new technologies provide another guideline on how to succeed in these events.
Travel
Discover extraordinary places and enjoy unique experiences
Exploring extraordinary places and having unique experiences are pleasures everyone wants to enjoy. There are many wonderful places to visit around the world, accessible with the right preparation and proper support. These destinations offer exceptional tourist services, are within your reach, and are waiting for you to discover them!
Travelling is one of the most enriching experiences a person can have. It allows you to discover new cultures, stunning landscapes, and moments that remain etched in your memory forever. If you are planning your holidays or a delightful weekend getaway with your partner, family, or friends, you’re surely considering all the options available to you. There are many excellent tourist destinations worth visiting.
Exploring unique destinations like the beaches of Tenerife, luxury villas in Sardinia, and The Mora Resort in Zanzibar are wonderful options to consider—not only for the breathtaking views but also for the high-quality services you’ll find there.
The unforgettable beaches of Tenerife
Tenerife, the largest of the Canary Islands, is famous for its extraordinary golden and black sand beaches, formed by volcanic activity. It’s a paradise for sun and sea lovers, as well as those seeking adventure and water activities. From surfing at Playa de las Americas to diving in the crystal-clear waters of Los Cristianos, Tenerife offers a wide range of experiences to suit all tastes.
There are some Good Tenerife beaches that you’re sure to fall in love with as soon as you arrive. All you need to do is plan well, check your possible routes, and, for added convenience, hire the services of a reliable taxi agency to take you across this coastal haven.
With access to transportation, you can visit any of the wonderful and paradisiacal beaches in this magnificent corner of the world. Simply coordinate the itinerary with the taxi you hire and get ready to enjoy one of the best experiences of your life—it’s certain to be a great help.
Luxury villas in Sardinia
Sardinia, an Italian island in the Mediterranean, is known for its stunning landscapes and exclusivity. The villas Sardinia offer a unique accommodation experience, combining modern comfort with the island’s natural beauty. These luxury villas, many located on the famous Smeralda coast, boast panoramic sea views, private pools, and direct access to private beaches.
These villas are the favourite spot for affluent individuals seeking tranquillity, beauty, comfort, and adventure all in one place, where you can spend unforgettable days surrounded by opulence in a setting full of style and sophistication—everything you deserve on your holiday.
To find the villa you want, it is advisable to seek the help of a good estate agency to assist you in finding a rental property for your holiday. Fortunately, there are excellent options for luxury villas in Sardinia that you can check out on the recommended portal and book straight away to ensure your perfect holiday spot.
The Mora Resort in Zanzibar
Zanzibar, an archipelago off the coast of Tanzania, is renowned for its beautiful white sand beaches and crystal-clear waters. The Mora Resort, located right on one of its most stunning beaches, offers luxurious experiences and relaxation in a paradisiacal setting. This resort blends traditional Zanzibar architecture with modern amenities, set in a unique and welcoming environment.
Guests can enjoy activities such as snorkelling, diving, and boat trips, while exploring the rich marine life and coral reefs of the area. In addition, the resort offers spa and wellness treatments, allowing visitors to relax and rejuvenate in a tranquil and beautiful setting. The cuisine at this resort is another highlight. Its restaurants offer exquisite fusions of local and international flavours, using fresh, high-quality ingredients.
If you’re looking for an unforgettable holiday, Zanzibar is an excellent option, and The Mora offers an unforgettable stay to make your trip even more special.
In conclusion, whether you’re seeking relaxation on the golden sands of Tenerife, indulging in the luxury of Sardinia’s villas, or immersing yourself in the paradise of Zanzibar’s The Mora Resort, these exceptional destinations promise unforgettable experiences. With the right preparation, each journey will leave you with lasting memories, making your travels truly extraordinary.
Travel
Enjoy a luxury holiday in Zanzibar
On the coast of Tanzania lies Zanzibar, a dream destination that promises an unparalleled and exotic experience for tourists seeking relaxation. If you’re considering visiting this stunning location, there’s no better way to do so than by staying at the luxurious The Mora hotel.
In Zanzibar, The Mora hotel can be found on the beautiful Muyuni Beach, where it stands out for offering an environment full of comfort, exclusivity, and luxury. This five-star resort is ideal for those looking to enjoy a unique and comfortable lodging experience in a paradisiacal setting.
At this prestigious hotel, you’ll find a wide range of services and entertainment activities suited to all ages and preferences. With private pools, gourmet restaurants, a luxury spa, evening entertainment, a kids’ club, and much more, The Mora proves it has something for everyone, making it an essential destination if you’re exploring Zanzibar.
The Mora: an unmatched luxury experience
The Mora resort Zanzibar is strategically located on Muyuni Beach, renowned for its beautiful landscapes, white sands, and turquoise waters. Here, guests have the opportunity to experience unparalleled luxury, combining elegantly designed and comfortable rooms with stunning panoramic views of the sea.
The Mora also offers an extensive and diverse dining experience. In its restaurants, you can savour exquisite local cuisine as well as eclectic international dishes. Additionally, you can enjoy your meals in the elegant dining areas of the restaurants, by the pool, or on the beach.
Beyond the unmatched luxury and comfort of The Mora, the hotel also provides a wide array of activities and entertainment. For water enthusiasts, there are various aquatic sports such as paddleboarding, diving, and snorkelling. Meanwhile, those who prefer land-based activities can enjoy a wide variety of cultural excursions.
Promotions and benefits
The Mora offers various options to suit different budgets without compromising on comfort or luxury. Additionally, you can always find The Mora promotions on their official website, including exclusive plans for families and couples, as well as discounts for special days and early bookings. Although prices may vary by season, there will be options available that offer greater affordability.
Furthermore, The Mora is known for its exceptional customer service. Once you arrive at the resort, the staff will be available 24/7 to handle any requests and resolve any doubts or issues that may arise.
Moreover, The Mora is not only distinguished by providing a luxury experience and extensive amenities but also by its strong commitment to sustainability and respect for the environment. This commitment is reflected in the implementation of numerous ecological practices and support for the local community’s development.
What to Do in Zanzibar
If you decide to stay at the stunning The Mora hotel, the next step is to explore everything Zanzibar has to offer. Among the key places to visit, Stone Town stands out as the island’s historic and cultural centre, where you can admire its breathtaking monuments and buildings.
Simultaneously, Zanzibar is an ideal destination for all water activities enthusiasts. It’s no surprise that you can partake in a wide range of aquatic activities, such as diving in the beautiful nearby coral reefs, swimming with dolphins, relaxing sunset cruises, or visiting the turtle aquarium. You’ll also find an extensive range of majestic beaches to suit all tastes. Muyuni Beach, where The Mora is located, is one of the standout options. However, you can also find other beaches like Kendwa and Nungwi, which offer a livelier environment, or Paje and Jambiani, which provide a more tranquil setting.
In conclusion, choosing The Mora for your stay in Zanzibar ensures an unforgettable luxury experience amidst one of the most breathtaking settings on earth. With its exquisite accommodations, diverse dining options, and an array of activities designed for relaxation and adventure, The Mora offers everything you need for a perfect getaway. Coupled with its commitment to sustainability and exceptional customer service, your stay at The Mora will not only be a lavish retreat but also a meaningful contribution to the local community and environment. Embrace the magic of Zanzibar and let The Mora elevate your holiday to new heights of comfort and elegance.
Europe
Barcelona and Athens: cities that will leave an everlasting impression
Finding the ideal destination for a holiday or a good long weekend can be challenging without access to many alternative options. Luckily, there are cities that need no introduction to know that they hold the solution; such is the case with Barcelona, in Spain, and Athens, in Greece, which you should always have at the top of your list of potential places to visit.
Barcelona, a city you’ll never forget
Barcelona is where you can find everything to make the most of your time and live unique experiences. Just go online and search for a city guide of Barcelona to review everything and start planning your trip.
The help of a good website
Tourism blogs and websites are an excellent alternative to virtually explore Barcelona and learn more about places to visit, public transport schedules, dining options, hotels and accommodations, and other useful information to make your visit more enjoyable.
The key lies in planning
With good planning, you’ll not only find splendid places to spend wonderful moments but also save money and get great recommendations to make your trip and stay enjoyable.
Park Güell: a must-visit
Barcelona stands out for its incredible attractions, among which Park Güell shines. Just read more about this interesting place to fall in love with it and make this visit mandatory.
What is Park Güell?
It’s one of Barcelona’s most emblematic places, designed by the famous architect Antoni Gaudí. Originally conceived as a housing development and later converted into a public park.
Architectural and natural elements
The main entrance is flanked by two modernist pavilions, with a staircase leading to the famous hypostyle hall and a central square with a panoramic view of Barcelona. Additionally, it features over 17 hectares of gardens, viaducts, and winding paths, integrating architecture with the natural landscape.
Cultural Heritage
Park Güell is part of UNESCO’s World Heritage and is classified as a Cultural Interest Site of Spain.
Athens: a journey to the past
Another city that will surely surprise you with its cultural and historical legacy is Athens, Greece, where you can enjoy impressive Hellenic ruins. It’s advisable to visit an Athens travel guide on the internet before you go to learn about everything and better organise your visit.
Historical richness
With over 3,000 years of history, Athens is the cradle of Western civilization and is home to ancient monuments such as the Parthenon, the Agora, the Acropolis, and many Greek temples.
Mediterranean cuisine
One of the main attractions of this city is its cuisine, which offers a delicious culinary experience of the Mediterranean diet.
Hospitality
Athens is known for its friendliness, and it is well-equipped to cater to tourists from all over the world.
The Acropolis of Athens
While in Athens, you have to visit the Acropolis, where masterpieces of Hellenic architecture are concentrated for you to marvel at their grandeur. Keep in mind that it is a highly visited site, so you should book now to secure access for your visit.
Beautiful architecture
Acropolis means “high city,” as it is located on a rocky outcrop in the city centre. Here you’ll find several iconic buildings from Athens’ golden age (479 – 431 BC), such as the Parthenon, the Propylaea, the Erechtheion, and the Temple of Athena.
Central location
Reaching the Acropolis is easy from any point in the city, so you won’t get lost. From there, you’ll have panoramic views of the city spreading out at your feet.
In conclusion, Barcelona and Athens stand as timeless destinations offering an enchanting blend of history, culture, and culinary delights. Whether exploring the iconic landmarks of Barcelona or delving into the rich historical tapestry of Athens, these cities promise unforgettable experiences for travellers seeking adventure and discovery. With careful planning and the aid of modern resources, embarking on a journey to these vibrant metropolises ensures a truly memorable escape.
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Barcelona and Athens: cities that will leave an everlasting impression